How to Use FOMO in Ecommerce to Increase Sales
Discover the power of FOMO, a compelling marketing trigger that influences consumer behavior and drives sales. In this article, you'll explore various effective techniques that leverage FOMO to create a sense of urgency and value.
Are you looking for effective tactics to boost conversion rates and drive greater sales? In today's fiercely competitive business world, engaging and retaining your audience's interest is vital. This is where the concept of fear of missing out (FOMO) becomes valuable.

This article will explore seven FOMO examples and their advantages and disadvantages, providing you with the know-how to employ them in your store. You'll gain insights into the efficacy of time-limited offers, the convincing power of one-time offers, the power of bundles, the consequences of exit intent, the influence of scarcity, the pros and cons of rewarding the first 100 customers, and the possibilities of missed opportunities.

By understanding the benefits and drawbacks of these FOMO examples, you can wisely integrate them into your marketing plan to drive higher conversion rates and enjoy increased sales. So, let's dive in!

What is FOMO?

FOMO presents a strong emotional force that can be strategically leveraged for your benefit. When individuals experience the sense of missing something valuable or exciting, they are often driven to make purchases to alleviate their regret. It can lead to impulse spending on products or services, even though customers do not need them immediately or would not have bought them under normal circumstances. So, it's essential to understand the psychology behind FOMO and adopt this approach in your strategy to generate significant profits.

7 FOMO Examples with Pros and Cons

To ensure a successful FOMO marketing strategy, it is crucial to prioritize transparency and offer genuine value to your audience. Building trust with your customers is essential, as dishonesty or insincerity can quickly erode their confidence in your brand. For example, if you promote an exclusive deal for early customers, it is essential to uphold that exclusivity and avoid sharing it widely later on.

With the foundation of honesty established, let's delve into the world of FOMO marketing. In the following sections, we will explore seven highly effective examples with their pros and cons. This comprehensive overview will equip you with the knowledge to make informed decisions and choose the best ones that align with your business objectives.

Keep in mind that these FOMO examples serve as a foundation, and the real power lies in customization and combination. Tailoring these techniques to align with your brand and cater to your specific audience will allow you to craft a compelling campaign. As a result, you'll be able to drive greater engagement, achieve higher conversion rates, and ultimately witness a significant boost in sales. Embrace the flexibility and potential of these strategies to maximize their impact on your business.

Promote Time-Limited Offers:

Limited time offer is the first among FOMO examples that generates a sense of urgency by setting a clear deadline. Imposing time constraints instills a fear of missing out among customers, encouraging them to make purchases promptly rather than delaying and risking the loss of the deal.

Incorporate FOMO marketing by utilizing countdown timers and limited time deals to showcase captivating offers. By effectively communicating the time constraint and emphasizing the value of the offer, you can create urgency and motivate prospects to take action promptly. For instance, a 50% discount valid for only 24 hours can trigger a surge in interest and encourage hesitant buyers to purchase. However, it is vital to prepare for the potential spike in demand that this limited time offer may generate, ensuring your inventory and logistics are well-equipped to handle the increased interest.
BolideAI Countdown Timer Bar
Countdown timers have demonstrated remarkable efficacy in captivating customer attention and driving engagement. Employing a countdown bar allows you to instill urgency that encourages customers to make quick and impulsive purchases in your store. You can conveniently integrate the Countdown Timer Bar into your store by installing BolideAI - Grow Store Revenue, a FOMO software that empowers you to leverage this powerful marketing tool effectively.

This app is great for instilling a sense of urgency among your clients. Now, let's delve into the advantages and disadvantages of employing time-restricted promotions within your FOMO marketing approach:


  • Urgency and impulse buying: Time-sensitive promotions foster a feeling of urgency among consumers, prompting them to make buying decisions rapidly.
  • Increased conversion rates: The temporal restrictions associated with limited-time offers inspire customers to respond promptly, leading to improved conversion rates.


  • Brand perception: Over-reliance on limited-time offers may impact the brand perception by positioning it as always discounted or lacking value at regular prices.
  • Margin erosion: Running frequent limited-time offers may impact profit margins, especially if the discounts are significant.

One-Time Offer:

The One-Time Offer (OTO) is exceptionally compelling among FOMO examples for converting subscribers into customers. When visitors sign up for a newsletter or lead magnet, they become subscribers but haven't purchased yet. With the OTO, you can motivate these subscribers to make their first purchase. It could be a low-cost item, such as a toothbrush for $1 or any other affordable product, aimed at helping them overcome their initial hesitation and take that first step toward becoming a customer. That way, they will buy more from you in the future, increasing your sales.

It leverages a sense of urgency among subscribers by presenting a special deal or discount that won't be available again. The underlying concept behind this tactic is to let customers know they have a one-time chance to seize an offer that won't be accessible ever again.
One time offer
Check out these pros and cons:


  • Increased conversions: Using a one-time offer helps alleviate visitors' fears and successfully turn subscribers into paying customers.
  • Increased impulse purchases: The One-Time Offer's sense of urgency and limited availability can trigger customer impulse purchases.


  • Limited time for decision-making: The time-limited nature of this FOMO may pressure customers to make quick decisions, which can lead to buyer's remorse if they feel rushed or regretful after making a purchase.
  • Segmenting subscriber list: Not all subscribers may be interested or ready to purchase the One-Time Offer. Segmenting your subscriber list and targeting specific segments more likely to respond positively to the offer may be necessary.


Bundling is a highly effective FOMO marketing technique that bundles multiple products into a single package and offers them at a discounted price. This technique engages the psychology of fear of missing the moment and encourages buyers to make a purchase they might otherwise postpone or hesitate to make.

The key to the success of product bundling lies in the perception of getting a better deal or more value for their money. When customers see a bundled package that offers a combination of complementary items at a discounted price, it triggers a fear of missing out on a great opportunity. They don't want to pass up on the chance to get more for their purchase or secure the discounted price before it expires.
Pop-up feature from BolideAI
Now, let's examine the advantages and disadvantages of product bundles:


  • Streamlined decision-making: Bundles simplify the decision-making process for consumers by presenting a curated assortment of products. It can be particularly attractive to customers daunted by an excess of choices.
  • Upsell and cross-sell: These strategies empower store owners to showcase associated or upscale items, acquainting clients with additional options they may not have previously considered. This can boost the average order value.


  • Inventory management challenges: It requires managing inventory for multiple products, which can be more complex and challenging than managing individual items.
  • Perceived lack of choice: Some customers may perceive bundles as restricting their choices. They may not find value in the bundle if they prefer individual items or are only interested in one product.


Exit intent is a FOMO marketing technique that seizes the focus of users on the verge of leaving a website or abandoning a purchase. By utilizing the sense of fear of missing out, it persuades visitors to take action before leaving.

When a user displays exit intent behavior, such as moving their mouse towards the close X or navigating away from the page, an exit intent FOMO pop-up or message is triggered. This pop-up typically showcases a special offer, limited-time discount, or exclusive deal, enticing visitors to reconsider their decision and continue shopping.
Pop-up feature from BolideAI
Implementing exit intent FOMO in your store becomes a breeze with the user-friendly BolideAI app. This powerful tool allows you to effortlessly design and personalize exit intent pop-ups tailored to your store's needs. By utilizing the app, you can benefit from enhanced conversions, elevated customer engagement, and minimized bounce rates, making it a valuable asset for your business.

Let's delve into the pros and cons of using exit intent pop-ups.


  • Re-engagement of lost leads: Exit intent deals offer a chance to re-engage visitors who didn't complete their action. You can capture their attention with last-minute deals or discounts and potentially recover lost leads.
  • Enhanced user experience: When executed with care, exit intent messages can amplify UX. By offering pertinent and worthwhile deals, visitors perceive them as beneficial and value the chance to access exclusive offers before leaving.


  • Intrusive nature: Some visitors may find exit intent messages intrusive or disruptive, especially if they appear too frequently or hinder their browsing experience.
  • Risk of negative perception: If not executed properly, exit intent deals can give the impression of desperation or pushiness, potentially damaging your brand's reputation.

Adapt Scarcity:

Among all examples of FOMO listed here, the stock levels countdown is quite a powerful tool. Online sellers can tap into the fear of missing out by showcasing the remaining quantity of a specific product in the inventory. This approach can instill urgency in prospective buyers, prompting them to secure the item before it runs out quickly. Incorporating stock countdowns in e-commerce stores can boost conversion rates and sales.

Remember that this technique is essential for FOMO products such as seasonal, new collections, limited edition, and highly sought-after products. So, if you have one or more of those products, don’t hesitate to use this technique.
Scarcity of a product in an online store
Now, let’s explore the advantages and disadvantages of scarcity:


  • Enhanced perceived value: When products or offers are scarce, they tend to be perceived as more valuable and desirable.
  • Effective for product launches: Scarcity can be particularly effective during product launches, helping to create anticipation and demand.


  • Ethical concerns: Scarcity tactics can manipulate customers into making impulsive decisions.
  • Risk of customer dissatisfaction: If scarcity is not managed well, consumers who miss out on the limited offer or product may feel disappointed or frustrated.

Reward The First 100 Buyers:

Rewarding the first 100 Buyers is one of the examples of FOMO that incentivizes the initial set of customers who purchase a product or service by providing them exclusive benefits. This approach is grounded in the principles of FOMO marketing, driving potential customers to act quickly on the rewards or gifts. For example, you can effectively clear out promotional items or excess stock while establishing a positive relationship with your customers, potentially increasing loyalty.

However, this tactic should be used sparingly and exclusively for a limited number of buyers to maintain its effectiveness.
Offer to the first 100 customers
Let's take a closer look at the pros and cons:


  • Enhanced loyalty: Rewarding the first 100 buyers generates a feeling of special treatment, leading to increased loyalty and appreciation for the brand.
  • Improved sales: The incentive of being among the first 100 buyers can significantly boost sales.


  • Potential exclusion of other customers: Offering rewards exclusively to the first 100 buyers may create a sense of exclusion among those who miss out on the opportunity. This can lead to disappointment and potentially negative feelings toward the brand.
  • Difficulty tracking eligibility: Keeping track of the first 100 buyers and ensuring that the rewards are allocated accurately can be challenging, especially in high-traffic situations. There is a risk of errors or confusion in determining who qualifies for the reward.

Remember Missed Opportunities:

One of the last FOMO marketing examples is missed opportunities that serve as a potent driving force, frequently employed to keep individuals vigilant for upcoming sales or promotions. The mechanics of this tactic are straightforward: those who missed out on previous sales are presented with a message, "Just Sold Out," highlighting the discounted price alongside the increased price. This approach amplifies the emotional distress associated with missing out, making them more likely to act on future deals.

Catit PIXI is an excellent example of missed opportunities, making people more proactive next time to avoid losing good deals.
Check these advantages and disadvantages:


  • Increased motivation: Reminding customers of missed opportunities can create a sense of regret and increase their motivation to take advantage of future opportunities.
  • Enhanced customer engagement: Reminding customers of missed opportunities keeps them engaged with your brand.


  • Customer annoyance: Overusing reminders of missed opportunities can lead to customer annoyance or irritation.
  • Perception of manipulative tactics: Some customers may view reminders of missed opportunities as tactics to pressure them into making impulsive purchases.
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Tools to Promote FOMO

By now, you should have gained a solid grasp of FOMO and the techniques employed to evoke it. Now, let's explore the key tools to instill a sense of FOMO. In the following section, you'll learn more about these tools and examine how they can effectively generate urgency and desire among your audience.


Product badges are visual elements or labels placed on product images or descriptions to communicate important information to potential customers quickly. These badges serve as attention-grabbing indicators underlining product features, promotions, or qualities. For example, they can be used to showcase various messages such as "Sale," "Sold Out," or "In Stock." You can also use custom badges like "Free Shipping," "Bestseller," or any other message that helps promote and differentiate the product.

FOMO marketing strategies effectively employ badges to evoke urgency. By utilizing badges that indicate missed opportunities, product bundles, scarcity, or limited offers, businesses can attract customers' attention and motivate them to act quickly.

For the enhanced impact of product badges, BolideAI provides a convenient solution. This tool enables you to customize and display badges in your store effortlessly. With full control over text, shape, and size, aligning them with your brand's aesthetics becomes a breeze. Furthermore, you can leverage badges to promote seasonal or holiday-themed products, boosting their visibility and appeal to customers.


Emails serve as a valuable resource for businesses, boasting remarkable results with a substantial return on investment. Research indicates that email marketing yields an average of $36 for every dollar spent, highlighting its efficacy as a communication channel.

Through emails, you possess a direct and customized approach to connecting with your audience. By integrating FOMO examples such as time-sensitive promotions, unique bargains, or prompts about overlooked opportunities, you can instill a feeling of urgency and scarcity that prompts recipients to act swiftly. Craft captivating subject lines and compelling content to seize their interest and guide them toward your website or e-commerce platform.

To effectively integrate FOMO marketing into your email campaigns, having a well-established email list or building one using engaging pop-ups, email collection bars, and enticing landing pages is crucial. BolideAI offers the Email Collection Bar feature, allowing you to collect visitors' email addresses by offering exclusive deals or discounts in exchange for their contact information. Leverage this tool to expand your email list and enhance your FOMO marketing efforts.


Pop-ups are skillfully crafted to capture the interest of website visitors by displaying a message or offer in a window that appears over the website content. These pop-ups can be activated by different user actions, such as the duration of time spent on the site. For instance, when a visitor reaches a specified time limit as set in the website settings, a pop-up emerges with a compelling message, such as an attractive discount on your most popular collection or an exciting announcement about a new product.

Pop-ups can effortlessly incorporate FOMO marketing techniques like limited time promotions, one-time deals, exit intent, and incentives for the initial 100 customers. By merging these approaches, you generate a feeling of urgency and exclusivity, motivating visitors to promptly respond and complete a purchase.

Unlock the potential of pop-ups with the BolideAI app, offering a seamless solution to enhance your marketing efforts. Craft captivating discount or sales pop-ups that perfectly align with your brand's aesthetic. Strategically position these pop-ups on relevant pages to maximize their influence and drive conversions. Embrace the advantages of BolideAI and elevate your sales with compelling and engaging pop-ups.

In Conclusion

FOMO techniques are powerful tools that leverage urgency and value to encourage customers to purchase products. Throughout this article, you have explored different FOMO examples and their implementation, emphasizing the importance of transparent offers. By understanding and utilizing these techniques, store owners can create compelling campaigns that boost engagement, increase conversion rates, and ultimately achieve their business goals.

Product badges, email marketing, and pop-ups play a crucial role in FOMO. Badges serve as visual indicators that convey important product messages, capturing customers' attention directly on the product itself. Emails enable direct and personalized communication, fostering engagement and encouraging action. On the other hand, pop-ups seize crucial moments to captivate visitors and drive them toward making a purchase.

Use the BolideAI - Grow Store Revenue app in your store to achieve your business goals effectively. Install it today and enjoy high conversions and sales tomorrow.