6 Proven Strategies to Increase Sales on Shopify

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Explore effective methods, from increasing sales to encouraging repeat purchases, as well as a Shopify app to help you on your way to success. Dive into this comprehensive article to gain valuable insights and advance your eCommerce business.
Are you a small Shopify business owner feeling stuck in the daily grind? It's common to lose sight of your dreams while managing day-to-day operations. However, with the right approach, you can break free and achieve the financial freedom you've always desired. A key element in attaining freedom is revenue generation.

Explore this comprehensive article that outlines practical methods to increase sales on Shopify, covering key areas such as optimizing profit margins, driving sales and average order value (AOV), optimizing conversions, reducing customer acquisition costs, and fostering repeat purchases. By implementing these proven eCommerce growth strategies, you can drive business growth and pave the way toward financial freedom.


However, before diving into the strategies to increase Shopify sales, let’s look at one helpful tool. The tool is Plan-Do-Check-Action (PDCA) matrix used to improve processes and achieve continuous improvement. This tool can help Shopify store owners boost revenue by allowing them to identify and address areas of inefficiency or missed opportunities.

Here’s how it can help you:

  1. Plan: The first step in the PDCA cycle involves planning, where online sellers identify opportunities to increase revenue. This could mean enhancing product descriptions, targeting new audiences, or adjusting prices.
  2. Do: In the second step of the cycle, sellers will implement the plan they created in step one. It might involve creating new marketing campaigns, updating their website, or finding their pricing strategy.
  3. Check: Sellers will evaluate the results of their plan. They might look at sales data, customer feedback, or website analytics to determine if the changes they made in step two have the desired effect.
  4. Act: Based on step three results, sellers will adjust and improve their plans. For example, they might tweak their marketing campaigns or adjust their pricing strategy to target their audience better and increase revenue.

Using the PDCA matrix, store owners can continually improve their business processes and identify new opportunities to get sales. It allows them to experiment, learn, and adjust their strategies to achieve revenue goals.

Increasing Sales

Now that you understand the importance of PDCA for your online store let's dive into increasing Shopify store sales. Sales play a vital role as a key metric, representing a substantial portion of the revenue generated within a specific period. For example, if you have successfully sold 100 items at a price of $25 each, your total sales would amount to $2500.

So, how to get sales on Shopify? To drive sales, you need to adopt a comprehensive approach that involves evaluating your current product assortment, adding new products or services, and offering subscription options to your customers.

Checking Product Assortments

Consistently evaluating and improving your product selection is vital to maintain relevant and sought-after items for your customers. Neglecting this can lead to stagnant sales. Pay close attention to customer feedback, track market trends, and stay aware of evolving customer preferences to make timely adjustments to your inventory.

Utilize your analytics and analyze sales data to gain insights into the performance of your products. Identify your best-selling items and leverage their success by promoting them prominently on your website. Also, identify any underperforming products that may be dragging down your sales. Consider removing them from your store or adjusting their marketing and positioning to boost performance to meet your revenue goals.

Adding New Products

Incorporating new products can be a viable solution if you wish to expand your product range. This approach allows you to explore untapped markets and attract new customers, providing a significant sales boost. To do so, follow these steps:

  • Examine the market: Determine in-demand products that align with your target audience's interests. Investigate competitors and customer reviews to pinpoint market gaps or potential opportunities.
  • Understand your customer: Investigate their requirements, preferences, and purchasing patterns. Carry out surveys, assess feedback, and track social media to acquire insights into your customers' desires.
  • Test and optimize: Execute a trial or preliminary launch to assess customer interest and obtain feedback. Observe sales performance, customer opinions, and market reactions to implement necessary changes and enhance your products or services.

Subscription-Based Sales

Implementing a subscription model for your services can be a powerful way to increase Shopify sales and foster customer loyalty.

To successfully implement subscription-based sales, businesses should consider a few key factors:

  1. First, it's crucial to have a compelling value proposition that incentivizes customers to subscribe. This could include offering exclusive content, personalized recommendations, or discounted subscription pricing.
  2. Second, businesses need to provide a seamless and user-friendly subscription experience, including easy signup, flexible billing options, and transparent cancellation policies.
  3. Finally, continuously engaging with subscribers through regular communication, personalized offers, and exceptional customer support helps to build long-term relationships and reduce churn.

Calculating Profit Margins

Moving forward, let's delve into the second eСommerce strategy: analyzing profit margins. Ecommerce profit margins act as a financial gauge, shedding light on an organization's level of profitability. They calculate the revenue retained as profit after factoring in all expenses.

For instance, let's say you buy something for $5 and sell it for $15. That means you make $15 in revenue. To calculate your profit, you subtract all the expenses you incurred to get and sell the item. Suppose your total costs are $7, including the initial price of $5 and additional expenses of $2. So, if you subtract your costs from the revenue, $15 - $7, you'll have a profit of $8, about 53.3% of the profit margins.

However, it's essential to determine if this profit is sufficient to sustain your online business.

The Buy-For/Sell-For Ratio

It’s a straightforward yet crucial component of your revenue strategy. The formula assists you in determining the appropriate gross profit margin to support your Shopify store. Aim to uphold the proportion of purchasing at least one item and selling it for three times the cost.

To simplify, let's use an example. If you purchase a product for $5 and sell it for $15, you have a ratio of 3. This ratio enables you to allocate funds for advertising campaigns and product purchases and cover shipping, domain, and hosting expenses. However, it's essential to consider that the ratio may vary depending on the type of product being sold. For instance, let's say you sell a $1 soap for $3, technically meeting the ratio of 3. However, $3 alone may not be sufficient to sustain your business unless you sell a significant volume of soaps each month. In addition, you have fixed and non-fixed expenses that must be covered monthly.

However, if you sell a $10 laser keyboard for $23, the ratio of 2.3 is quite good as long as it allows you to cover all your expenses. The ideal ratio of 3 should be your goal, but adapt it to your current situation. Feel free to raise your prices if your ratio needs to be higher.

Raising Pricing

Adjusting your pricing is critical to your revenue generation. But before you raise prices, analyze your customers and competitors. You need to know the impact it will have on your sales. So, if you raise your prices immediately, it can bring you more money; if that was done correctly and most likely by a small number, it wouldn’t hurt your sales. However, in most cases, the immediate rise in prices affects the business negatively, causing customer loss, increasing prospect acquisition costs, and, ultimately, lowering your revenue.

The best way is to increase your prices slowly, step by step. With small price changes, customers are more likely to be reassured about nonsignificant changes in pricing. The impact of the increase in your Shopify gross margin is magnified since the gain will flow directly to the bottom line.

Evaluating the Product Cost

Assessing your existing product expenses meticulously is an effective approach to enhance eCommerce profit margins. How can you achieve this? Let's take a quick look. The evaluation process entails recognizing all the expenses related to manufacturing your products, encompassing labor, materials, and overhead costs. Subsequently, you can analyze these cost segments to pinpoint opportunities for cost reduction.

For instance, you might realize that additional staff members don't add significant value to your product, resulting in higher labor expenses. Similarly, certain materials or ingredients could be replaced with more cost-effective alternatives. Conduct thorough calculations to determine if reducing production costs is feasible and beneficial. If the potential savings are substantial, it's worth considering; however, if the impact is minimal, maintaining the current product cost could be the better option for now.

Just monitor the product cost and adjust your cost reduction strategy accordingly to increase your Shopify sales. But remember that you have to reduce production costs without compromising quality. Otherwise, you’ll face negative consequences such as unsatisfied customers, a high rate of refunds, and lower sales.

Alternative Suppliers

After identifying areas for cost savings, exploring alternative suppliers can help reduce costs even further. For example, consider sourcing raw materials from suppliers offering better prices or more reliable delivery times from overseas countries. However, beware of the shipping times, as shipping from Asia to the USA might take at least one month.

Once more, it's crucial to ensure that any adjustments you implement do not undermine the quality of your products or the satisfaction of your customers. Carefully assess prospective new suppliers to confirm they align with your quality benchmarks.

Boosting Average Order Value

In online commerce, it's essential to understand that many first-time buyers might not return for subsequent purchases. Although customer retention remains vital, another eCommerce growth strategy can enhance your income: raising your average order value (AOV).

AOV represents the mean revenue produced per order; a higher AOV indicates enhanced revenue. For example, if a store accumulated $10,000 in revenue from 350 transactions, the average order value is $28.57 per purchase. Consequently, by focusing on boosting your AOV, you can maximize your store's earning capacity.

Boosting the average order value entails a multifaceted strategy, which includes presenting product combinations or sets, introducing complimentary shipping incentives, and employing product suggestions or upselling cues.

Product Bundles

This tactic involves combining complementary or related items and offering them as a bundled deal at a discounted price. You create enhanced value by presenting customers with these appealing package options, motivating them to add more items to their cart. As customers opt for these product bundles, it results in larger purchases and ultimately increases your average Shopify store income.
Bundle products

Free Shipping Offers

Consider implementing a free shipping offer for customers who meet a specific spending threshold. By utilizing this tool, you can incentivize customers to increase their spending by allowing them to enjoy free shipping once their order total exceeds a predetermined amount, such as $100. Furthermore, you can set a secondary shipping goal of $150, motivating customers to spend even more to unlock a special offer or additional benefits. It’s a significant revenue generator and average order value booster.

Check out the Free Shipping Bar from the BolideAI - Grow Store Revenue app. This powerful tool is designed to prominently showcase your free shipping offer and the minimum order amount required for customers to qualify. Look at some of the features the app offers:

  1. Pre-designed templates: Choose from a range of professionally designed templates to quickly set up and customize the appearance of your Free Shipping Bar.
  2. Progressive messages: Utilize the free shipping countdown feature to create a sense of urgency, encouraging customers to add more products to their carts to reach the qualifying threshold.
  3. Secondary goal: Set a secondary goal to incentivize customers to exceed the minimum order requirement and unlock a special deal or discount.
  4. Geotargeting: Tailor your free shipping offer by displaying it to users based on their IP address, making it more relevant and personalized to their location.
Auto currency conversion: Simplify the shopping experience for your international customers by automatically displaying prices in their local currency based on their region.
Free Shipping Bar from BolideAI
Take full control of the bar's design, including colors, fonts, and size, to align it with your brand identity and create a visually appealing shopping experience. With its revenue-generating capabilities, the BolideAI - Grow Store Revenue app empowers you to boost the average order value of your Shopify store. Explore further insights and details about the app, as well as other recommended apps, in this comprehensive blog article.

Upsell & Cross-Sell Product Widgets

Lastly, offering product suggestions is a powerful way to present related items that might pique customers' interest. If you're searching for the best Shopify upsell app, check out BolideAI, which provides product recommendations. Using BolideAI, you can encourage shoppers to choose matching items or purchase more expensive products. Plus, you can tailor these widgets to appear on different pages across your website, improving the overall shopping journey. Check out these product widgets:

  • New Products: Capture your customers' attention and spark their curiosity by showcasing the latest additions and regularly updated items from your product catalog.
  • Most Popular Products: Establish social proof and foster trust among your customers by featuring products that are selling exceptionally well.
  • Featured Products: Boost your sales with thoughtfully curated lists of recommended products that are sure to resonate with your audience.
  • Similar Products: Drive cross-selling opportunities by automatically suggesting products similar to those your customers are currently exploring, encouraging them to discover more options.
  • Products by Attribute: Maximize your sales potential by offering product suggestions that align with specific attributes related to your customers' interests, providing a personalized shopping experience.
  • Customers Who Bought This Product Also Bought: Utilize a widget to showcase products that are commonly purchased together effectively.
Upsell & Cross-Sell product widget
Learn more about the different product recommendation strategies and their benefits in this insightful article.

Optimizing Conversions

Improving conversion rates is a vital aspect of a successful eCommerce strategy aimed at increasing sales on Shopify. So, if your website attracts a hundred visitors and only one buys, then it's a 1% conversion rate, raising the number of visitors who purchase to three out of a hundred would boost the rate to 3%. This showcases that you can achieve triple the sales without bringing in additional traffic to your site.

Optimizing conversions includes identifying areas of your website or checkout process that may be causing customers to abandon their purchases and taking steps to improve these areas.

Product Offer Page

Let’s start with the product offer page, where you present and describe your product to prospects. The page plays a crucial role in convincing prospects to buy by providing them with relevant information, high-quality product media, and building trust. Here are some key points to consider when optimizing your product offer page for better conversions:

  • Compelling Product Description: Craft a great product description that highlights its features and advantages. Employ clear language, bullet points, and visuals to convey essential details effectively. Focus on elements that resonate with your target audience and address their needs or desires.
  • High-Quality Product Visuals: Integrate high-resolution images showing the product from different angles and emphasizing its key attributes. If relevant, consider adding videos that demonstrate the product in action or provide additional information. Visual content helps potential customers comprehend the product better, boosting their confidence in buying.
  • Authentic Customer Feedback: Showcase genuine customer reviews and ratings on the product page. Social proof plays a vital role in establishing trust and credibility. Positive reviews can reassure potential buyers about the product's quality and performance, enhancing the likelihood of conversion.
  • Effective Call-To-Action (CTA) Prompts: Position prominent and compelling CTA prompts on the product page. Utilize action-oriented language to guide visitors toward completing a purchase. Phrases like "Add to Cart," "Buy Now," or "Claim Yours Today" can effectively drive conversions. Ensure the CTAs are visually appealing, easy to click, and prominently displayed.
  • Trust Symbols: To amplify social proof's effectiveness, integrate your unique selling points (USPs) in image formats on the product page. This can involve highlighting aspects such as complimentary shipping, competitive pricing, or items made in the USA. By explicitly stating these USPs, you can strengthen their influence on customers and assist them in making well-informed buying decisions.
Product with trust icons

Site Performance

Improving website load speeds is an important factor in optimizing conversions. Slow websites can result in higher bounce rates, leading potential customers to abandon their planned purchases. Optimizing your website for faster loading can lower bounce rates and improve the overall customer experience, ultimately increasing your Shopify store sales.

A/B Testing

Aim to optimize conversions by employing A/B testing to explore various website layouts, product pages, and checkout procedures. In doing so, you'll discover the most effective approaches and identify those that fall short.

To achieve it, create two distinct versions of a webpage or process and randomly present each version to visitors, evaluating which yields better results. By examining different components of your website or checkout process, such as button locations, text, page configurations, CTAs, and any other elements you wish to assess in your store, you can pinpoint the most successful strategies for maximizing conversions.

Through A/B testing, you can provide an improved user experience for your customers and ultimately increase sales on Shopify.
Install BolideAI in a few clicks and start increasing your sales with our app for FREE.

Lowering Customer Acquisition Costs

Did you know that securing new customers can be considerably costlier than retaining current ones? Research has indicated that drawing in a new customer may necessitate a marketing expenditure five times greater than preserving an existing customer relationship. For example, you could allocate $100 on marketing initiatives to gain a new client, whereas nurturing a connection with a present customer might only set you back $20.

Considering this significant difference, it's clear that reducing costs related to acquiring customers is a crucial eCommerce growth strategy for store owners seeking to get more sales. By reducing the costs linked to drawing in new buyers, you can balance your marketing budget, better allocate resources, amplify your investment results, and cultivate ongoing expansion for your company.

Creating Targeted Ads

Merchants often contemplate how to drive traffic to their Shopify store effectively. The answer lies in strategically utilizing targeted advertising campaigns and social media platforms. By employing these tactics, sellers attract traffic and reduce customer acquisition costs, making it an integral part of a successful eCommerce strategy.

One feasible method involves employing targeted advertising efforts that concentrate on connecting with prospective clients more inclined to become paying customers. By customizing your advertisements according to demographics, preferences, and previous actions, you can fine-tune your ad expenditure and enhance the likelihood of engaging customers more prone to complete a purchase. Platforms such as Google Ads enable you to focus on particular keywords and demographics, guaranteeing your ads reach the appropriate audience.

Additionally, another approach involves launching ads on social media networks like Facebook. You can run your ad through social media based on diverse criteria such as age, birthplace, interests, online activities, and numerous others. By optimizing the advertisements, you can reach the prospects engaging with your ads and who can potentially evolve into customers, ultimately increasing sales on Shopify.

To enhance the effectiveness of your advertisements, familiarize yourself with your target audience. Conduct a market analysis to identify their demographics, preferences, and preferred social media platforms. This approach will enable you to craft ads that resonate with your prospects and enhance your brand visibility. Consider incorporating product demonstrations, customer testimonials, or exclusive business reviews to engage your audience further.
Facebook Ads Settings

Content Marketing and SEO

Crafting engaging and informative material targeting your audience's concerns and interests is crucial to avoid getting traffic but no sales. By comprehending their requirements and offering valuable remedies, you can position yourself as a reliable expert, cultivating a robust bond with prospective clients. This tactic lures traffic to your store and increases the probability of stimulating conversions. By regularly presenting worthwhile content that imparts insights and resolves issues, you position your brand as a sought-after resource, securing the confidence and allegiance of your audience.

Here are the most common benefits you can have:

  • High Organic Visibility: You can augment your website's organic visibility by crafting unique, valuable content tailored for search engines. When your content secures higher positions on search engine results pages, it heightens the potential of capturing relevant organic traffic. Organic traffic is cost-free, as you don't incur expenses for each click or impression, making it an affordable method of procuring potential clients.
  • Specific Traffic: Utilizing content marketing and SEO, you can customize your content to target particular keywords and phrases your potential customers seek. You can draw highly specific traffic to your website by synchronizing your content with their search intentions. It allows you to reach potential clients actively searching for your products or services, boosting the chances of conversion and lowering acquisition costs.
  • Cultivating Brand Authority And Trust: Content marketing allows you to exhibit your expertise and deliver valuable insights to your target audience. By consistently generating and sharing top-quality content, you can position yourself as a sector expert, nurturing trust and credibility with your audience. When potential customers regard your brand as dependable and well-informed, they are more inclined to interact with your business and convert, lessening the need for pricey persuasion endeavors.

Sustained Benefits: Unlike paid advertising, content marketing, and SEO offer lasting outcomes. Once you develop and optimize content, it can continually yield organic traffic and entice potential customers over an extended period without further investment. The acquisition cost per customer diminishes as the content drives traffic and conversions, presenting a durable and cost-efficient approach in the long run.

Encouraging Repeat Purchases

Are you seeking ways to increase revenue from your existing customers? Look into the potent eCommerce strategy of encouraging repeat purchases. One effective approach involves leveraging email marketing. Gathering visitor emails enables personalized communication, nurturing robust customer relationships. This proven method has the potential to significantly enhance eCommerce revenue by maximizing customer lifetime value. Discover the power of email marketing in driving repeat purchases and achieving sustained business growth.

Email Marketing

Email marketing is still a powerful revenue generator for eCommerce stores, offering numerous advantages. Nonetheless, constructing an email list is vital to harness this channel's potential fully.

One way to build the list is by using the Email Collection Bar, such as the one offered by BolideAI. The wide-site bar captivates visitors with an exclusive deal or discount in return for their email address, laying the groundwork for a long-term customer relationship Positioned strategically at the top or bottom of your store. Let's explore the benefits of BolideAI's bar.

  • Accelerated Email List Growth: The Email Collection Bar enables you to swiftly and effectively capture visitors' emails, rapidly expanding your email list.
  • Enhanced Engagement: The Email Collection Bar presents your prospects with special offers or discounts.
  • Increased Conversion Rates: By capturing visitors' emails and turning them into subscribers, you improve the likelihood of converting them into customers.
  • Amplified Sales: The Email Collection Bar incentivizes customers to purchase from your store by providing them with a discount code upon sign-up.
  • GDPR Compliance: The Email Collection Bar simplifies GDPR compliance by informing visitors and enabling consent for data privacy measures.
BolideAI's Email Collection Bar
To delve deeper into the realm of email marketing and learn effective strategies, explore our informative blog article.

Once you have the list, do the following:

  • Deliver Tailored Product Suggestions: Utilize your customer data, including purchase history and browsing patterns, to dispatch personalized product recommendations. By examining their previous purchases or the products they've expressed interest in, you can compile an assortment of items most likely to resonate with each customer's preferences.
  • Provide Exclusive Deals And Promotions: Present exclusive offers or promotions to your returning customers as a token of gratitude for their loyalty. Providing them with special pricing or access to time-sensitive deals makes them feel valued and entices them to continue patronizing your store. Consider segmenting your email list and proposing different promotions based on customer segments, such as VIP discounts for high-value customers or targeted promotions for distinct product categories.
  • Automate Abandoned Cart Reminders: Within eCommerce, unfinished carts are a prevalent phenomenon, occurring when customers add items but fail to buy them. Employing automated reminders is a great method to potentially recoup lost sales. These prompts jog customers' memories about their abandoned items and prompt them to finish transactions. Incentives such as complimentary shipping, time-sensitive discounts, or invoking urgency can prompt customers to take action.
  • Follow-Up Post-Purchase: Follow up with a customized thank-you email after a customer completes a purchase. Convey your appreciation for their patronage and assure them of your availability to address any questions or concerns. This type of communication reinforces a positive customer experience and promotes future engagement with your store. Consider featuring recommendations for related products that supplement their recent purchase, further boosting the likelihood of repeat purchases.

Keep in mind that effectiveness in email marketing for promoting repeat purchases hinges on relevance and personalization. Customize your emails according to each customer's distinct interests and behaviors to ensure that the content strikes a chord with them. Offering personalized product suggestions, exclusive discounts, sending reminders for abandoned carts, and following up post-purchase all contribute to nurturing customer connections, boosting engagement, elevating the likelihood of repeat purchases, and increasing your sales on Shopify.

Implementing a Loyalty Program

A loyalty program should be an essential element of your eCommerce strategy to promote repeat purchases. Here's a breakdown of the steps you can follow to introduce the program in your online store:

  • Establish Your Loyalty Program's Framework: Determine how customers will acquire rewards within your program. Consider aspects like purchase value, purchase frequency, or attaining specific benchmarks. For instance, you can grant points for each dollar spent, additional points for actions like referrals or reviews, or offer tiered rewards based on customer engagement levels.
  • Identify the Reward Categories: Select the incentives you will provide to your devoted customers. These include discounts, complimentary products, exclusive access to new launches or sales, early promotions, or VIP experiences. Ensure the rewards hold value and correspond with your customer's interests and preferences.
  • Streamline Program Access: Facilitate customers' ability to join your loyalty program and monitor their rewards. Designate a specific section on your website or devise an intuitive mobile app. Deliver a seamless experience where customers can effortlessly access their rewards, verify their point balance, and redeem their incentives.
  • Communicate And Advertise the Program: Relay the benefits of your loyalty program to your customers. Promote it through various channels, such as your website, social media, emails, and in-store. Accentuate the value customers gain by participating and stress the perks of being a loyal patron.

By integrating a meticulously designed loyalty program, you can cultivate customer loyalty, stimulate recurring purchases, and build a robust relationship with your customer base. This program showcases appreciation and emphasizes the importance you assign to their ongoing support, considerably enhancing the likelihood of customers preferring your brand over rivals. Ultimately, this empowers you to leverage customer loyalty and increase sales on Shopify.

Wrapping Up

To increase your store's revenue, it's essential to implement effective eCommerce growth strategies. Let's summarize the key points covered in this article:

  • Utilize the PDCA concept: Understand and apply the Plan-Do-Check-Act cycle to effectively plan, execute, evaluate, and adapt your strategies for long-term success.
  • Boost sales: Check your product assortment, add new products, and introduce subscription options to attract a wider customer base and drive more sales.
  • Maximize profit margins: Evaluate your Buy-For/Sell-For ratio, consider adjusting prices, assess product costs, and explore alternative suppliers to increase profitability.
  • Elevate average order value (AOV): Implement product bundles, leverage the Free Shipping Bar, and utilize Upsell & Cross-Sell product widgets from BolideAI to encourage customers to spend more per transaction and boost your revenue.
  • Optimize conversion rates: Improve your product offer pages, enhance site performance, and conduct A/B testing to increase the likelihood of converting visitors into customers.
  • Reduce customer acquisition costs: Develop targeted advertising campaigns and create SEO-focused content to attract relevant traffic and lower customer acquisition expenses.
  • Foster repeat purchases: Implement effective email marketing strategies and establish customer loyalty programs to encourage repeat business and enhance customer retention.

By incorporating these e-business strategies into your operations, you're taking significant steps closer to realizing your dream life of financial freedom.